Although outdoor LED screens encounter certain challenges when trying to establish themselves in certain places, this is a common thread for all branches of the outdoor advertising industry. LED technology as a result of its efficiency is becoming more and more recognized and significant. One of the best examples of successful development of outdoor LED screen networks could be a network of outdoor LED screens operated by a Lithuanian company “Actual City Media” (ACM) in five major cities of Lithuania. ACM has successfully grown into a network of ten screens within the period of four years.

The company is not planning on stopping anytime soon, since by the end of this year it is planning to install eight new LED screens. This factor distinguishes the company out of other owners of outdoor video screen networks operating in substantially larger European countries but limiting their scope of activities to only four or five outdoor LED screens. In Lithuania, special attention is given to the installation of such screens at strategic placements and promising places. To this end, there is close cooperation with research agencies which help us identify the places that are most frequently situated near large shopping centers or bustling crossroads and attract the heaviest flows of traffic and people. It is estimated that the flow of people passing within the visibility zone of the outdoor LED screens amounts to approximately four million people per week. Taking into consideration the fact that the population of this country is almost 3.7 million, the abovementioned figure is really very impressive.